SESSION 3

Ø Chapter Objective

1.      Explain why it’s important to start a new firm when its “window of opportunity” is open.

Karena mempunyai peluang yang besar untuk lancar dan sukses jika di seriuskan.

2.      Explain the difference between an opportunity and an idea.

Opportunity : Adalah situasi menguntungkan yang menciptakan kebutuhan akan produk, layanan, atau bisnis baru.

Idea : Ide. Dalam bisnis, ide sangat dibutuhkan untuk membuat sebuah inovasi agar usaha bisa semakin berkembang.

3.      Describe the three general approaches entrepreneurs use to identify opportunities.

-          Observing trends : Tren menciptakan peluang bagi wirausahawan untuk diikuti. Tren yang paling penting adalah:

a.       Economic forces.

b.      Social forces.

c.       Technological advances.

d.      Political action and regulatory change.

-          Solving a problem : Mengidentifikasi peluang untuk menyadari saat ada masalah dan agar bisa menyelesaikannya.

-          Finding gaps in the market place : Kesenjangan produk di pasar merupakan peluang bisnis yang berpotensi. Celah di pasar sering kali dibuat ketika suatu produk dibutuhkan oleh sekelompok orang tertentu tetapi tidak mewakili pasar yang cukup besar untuk menarik pengecer atau pabrikan.

4.      Identify the four environmental trends that are most instrumental in creating business opportunities.

-          Economic Forces : Economic trends help determine areas that are ripe for new startups and areas that startups should avoid.

-          Social Forces : Social trends alter how people and businesses behave and set their priorities.  These trends provide opportunities for new businesses to accommodate the changes.

-          Technological Advances : Advances in technology frequently create business opportunities. Once a technology is created, products often emerge to advance it.

-          Political Action and Regulatory Changes : Political action and regulatory changes also provide the basis for opportunities. Company created to help other companies comply with a specific law.

5.      List the personal characteristics that make some people better at recognizing business opportunities than others.

-          Prior Experience

-          Cognitive Factors

-          Social Networks

-          Creativity

6.      Identify the five steps in the creative process.

-          Preparation = mempersiapkan ide bisnis

-          Incubation = mengumpulkan semua ide

-          Insight = menambah wawasan tentang bisnis yang akan dijalankan

-          Evaluation = mengevaluasi kesimpulannya khawatir ada yang kurang

-          Elaboration = pengerjaan secara tekun dan cermat

7.      Describe the purpose of brainstorming and its use as an idea generator.

To generate a large number of ideas and solutions to problems quickly.

8.      Describe how to use library and Internet research to generate new business ideas.

-          Library : Talk to a reference librarian, who can point out useful resources, such as industry-specific magazines, trade journals, and industry reports. Simply browsing through several issues of a trade journal or an industry report on a topic can spark new ideas

-          Internet Research : If you are starting from scratch, simply typing “new business ideas” into a search engine will produce links to newspapers and magazine articles about the “hottest” new business ideas.

If you have a specific topic in mind, setting up Google Or Yahoo! E-mail alerts will provide you to links to a constatnt stream of newspaper articles, blog posts, and news releases about the topic.

9.      Explain the purpose of maintaining an idea bank.

o   Establishing a Focal Point for Ideas

-          Some firms meet the challenge of encouraging, collecting, and evaluating ideas by designating a specific person to screen and track them—for if its everybody’s job, it may be no one’s responsibility.

-          Another approach is to establish an idea bank (or vault), which is a physical or digital repository for storing ideas.

o   Encouraging Creativity at the Firm Level

-          Creativity is the raw material that goes into innovation and should be encouraged at the organizational and individual supervisory level. 

10.  Describe three steps for protecting ideas from being lost or stolen.

-          Step 1

a.       The idea should be put in a tangible form such as entered into a physical idea logbook or saved on a computer disk, and the date the idea was first thought of should be entered.

-          Step 2

b.      The idea should be secured. This may seem like an obvious step, but is often overlooked.

-          Step 3

c.       Avoid making an inadvertent or voluntary disclosure of an idea, in a manner that forfeits the right to claim exclusive rights to it.