SESSION 3
Ø Chapter Objective
1.
Explain why it’s important to start a new firm when
its “window of opportunity” is open.
Karena
mempunyai peluang yang besar untuk lancar dan sukses jika di seriuskan.
2.
Explain the difference between an opportunity and an
idea.
Opportunity
: Adalah situasi menguntungkan
yang menciptakan kebutuhan akan produk, layanan, atau bisnis baru.
Idea
: Ide. Dalam bisnis, ide sangat dibutuhkan untuk membuat sebuah inovasi agar
usaha bisa semakin berkembang.
3.
Describe the three general approaches entrepreneurs
use to identify opportunities.
-
Observing trends : Tren menciptakan peluang bagi
wirausahawan untuk diikuti. Tren
yang paling penting adalah:
a. Economic forces.
b. Social forces.
c. Technological advances.
d. Political action and regulatory change.
-
Solving a problem : Mengidentifikasi
peluang untuk menyadari saat ada masalah dan agar bisa menyelesaikannya.
-
Finding gaps in the market place : Kesenjangan produk di pasar merupakan peluang bisnis
yang berpotensi. Celah di pasar sering kali dibuat ketika suatu produk dibutuhkan
oleh sekelompok orang tertentu tetapi tidak mewakili pasar yang cukup besar
untuk menarik pengecer atau pabrikan.
4.
Identify
the four environmental trends that are most instrumental in creating business
opportunities.
-
Economic
Forces
: Economic trends help
determine areas that are ripe for new startups and areas that startups should
avoid.
-
Social Forces : Social trends alter how people and businesses behave
and set their priorities. These trends
provide opportunities for new businesses to accommodate the changes.
-
Technological
Advances
: Advances in technology
frequently create business opportunities.
Once a technology is
created, products often emerge to advance it.
-
Political
Action and Regulatory Changes : Political action and regulatory changes also provide
the basis for opportunities. Company created to help other companies comply with a
specific law.
5. List
the personal characteristics that make some people better at recognizing
business opportunities than others.
-
Prior
Experience
-
Cognitive
Factors
-
Social
Networks
-
Creativity
6.
Identify the five steps in the creative process.
-
Preparation = mempersiapkan ide bisnis
-
Incubation = mengumpulkan semua ide
-
Insight = menambah wawasan tentang
bisnis yang akan dijalankan
-
Evaluation = mengevaluasi kesimpulannya
khawatir ada yang kurang
-
Elaboration = pengerjaan
secara tekun dan cermat
7. Describe
the purpose of brainstorming and its use as an idea generator.
To generate a large number of ideas and solutions to
problems quickly.
8. Describe
how to use library and Internet research to generate new business ideas.
-
Library
: Talk to a reference
librarian, who can point out useful resources, such as industry-specific
magazines, trade journals, and industry reports. Simply browsing through several issues of a trade
journal or an industry report on a topic can spark new ideas
-
Internet
Research : If
you are starting from scratch, simply typing “new business ideas” into a search
engine will produce links to newspapers and magazine articles about the
“hottest” new business ideas.
If
you have a specific topic in mind, setting up Google
Or
Yahoo! E-mail alerts will provide you to links to a constatnt stream of
newspaper articles, blog posts, and news releases about the topic.
9. Explain
the purpose of maintaining an idea bank.
o
Establishing
a Focal Point for Ideas
-
Some
firms meet the challenge of encouraging, collecting, and evaluating ideas by
designating a specific person to screen and track them—for if its everybody’s
job, it may be no one’s responsibility.
-
Another
approach is to establish an idea bank (or vault), which is a physical or
digital repository for storing ideas.
o
Encouraging
Creativity at the Firm Level
-
Creativity
is the raw material that goes into innovation and should be encouraged at the
organizational and individual supervisory level.
10. Describe
three steps for protecting ideas from being lost or stolen.
-
Step
1
a.
The
idea should be put in a tangible form such as entered into a physical idea
logbook or saved on a computer disk, and the date the idea was first thought of
should be entered.
-
Step
2
b.
The
idea should be secured. This may seem like an obvious step, but is often
overlooked.
-
Step
3
c.
Avoid
making an inadvertent or voluntary disclosure of an idea, in a manner that
forfeits the right to claim exclusive rights to it.
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